Luxury jewelry designer Tacori has been running a Checkmate advertising campaign in the US. The chess themed ad (which you can watch below) features a short burst of song: “Oh don’t shoo me away… Ooh la, mi cha cha cha”
Response to the ad has been very positive, so Tacori has decided to make the song available for free download as a ringtone. You can get the ringtone from the Tacori blog, but only for a limited amount of time.